Understanding the journey of the customer through registration

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Download Our Latest White Paper

Best Practices for Using Registration to Understand Customer Journeys New Research from Altimeter Group       Registration is the point in a customer’s journey where they decide to become known rather than anonymous. Though it’s an important part of the journey, it’s overlooked a lot of the time. Creating this customer identity allows for a greater user experience across all channels and devices. This latest research by Altimeter Group analyst Charlene Li explores how using a coherent registration strategy can help you to understand the complete customer journey and ultimately result in additional value to the customer’s experience with your brand. Download the white paper to learn how to: Make the most of the data you collect at registration Mature your relationships with your registered customers over time Deepen your customer’s trust by using their data to consistently improve their individual experience View the associated webinar "4 Ways to Use Registration for Deeper Customer Relationships" featuring Altimeter Group analyst Charlene Li here.

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