Webinar July 26 - How to Increase Loyalty with CIAM

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How to Increase Loyalty with CIAM Tuesday, July 26th, 2016 2:00 pm BST | 3:00 pm GMT+2 | 9:00 am EDT | 6:00 am PDT Digital experiences and customer data have become the foundation of modern business success. However, traditional, one-way communication from brand to customer has now been replaced with a new interactive exchange between brand and customer built on experience, value and loyalty. The entire customer experience now requires diligent monitoring to be satisfactory in all its phases. Meanwhile, the fragmentation of communication channels and devices is constantly developing at the same time customer expectations are moving toward increasingly personalized and synchronized interactions. In order to satisfy these demands and provide the customer with an holistic experience across channels, the most digitally advanced brands are consolidating their marketing strategies and data infrastructure around a single source: the customer's identity. Customer Identity Management helps companies truly know their customers in order to personalize their engagement. Sarah Buxton is co-founder of The Observer Effect and over the last 10 years, she has started, scaled, failed, acquired, promoted and driven forward businesses in both B2B and B2C environments. In this special webinar co-presented with Jamie Beckland, VP of Product at Janrain, Sarah will share her perspective of how to grow business revenue and turn your brand into hyper-personalized engagements. You will learn how to: Understand the actual needs of the customer Unify a customer's digital identities into one and manage them in a centralized platform Personalize experiences to drive deeper customer engagement Customer Identity and Access Management (CIAM) approaches

Tuesday, June 26 2:00 pm BST | 3:00 pm GMT+2 | 9:00 am EDT | 6:00 am PDT

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