Friday, July 7, 2017

CIAM 101: What is Customer Identity and Access Management and Why Does My Company Need It? - Live Webinar July 27

CIAM 101: What is Customer Identity and Access Management and Why Does My Company Need It?


Register now to discover why 81% of enterprises are planning to implement a Customer Identity and Access Management solution and top performing marketing teams are 4x more likely to be using a CIAM solution.


Today's connected consumer expects a seamless, safe and personalized experience. And with increasing regulations around data protection and privacy, consumers now have transparency to see what data brands have about them and the control to give and remove consent for each piece of data and purpose – or to remove their data entirely if they so choose.

This will dramatically impact how brands execute campaigns and go-to market strategies along with their ability to offer personalized customer experiences across the customer journey. Future success will depend on the brand's ability to collect, protect, and use customer identity data.

Attendees will learn how to:

  • Streamline registration and new customer acquisition
  • Integrate with other customer-centric systems to provide a seamless and personalized customer journey 
  • Manage consent, security and privacy to meet compliance with global privacy requirements
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